With the message “Your Berry Awakening”, Coffee Berry, as part of the Corporate Social Responsibility program of the Zorbas Group, are celebrating International Coffee Day on October 1st.
On this occasion, Coffee Berry launches a symbolic yet impactful initiative, designed to raise awareness among consumers about protecting the environment. From September 24th to October 8th, customers at all Coffee Berry locations can enjoy their favourite coffee with a €0.50 discount simply by choosing to bring and use their own reusable cup.
Coffee Berry moments are the highlights of our day – from the morning boost to the afternoon break – every coffee is a little indulgence and a source of energy. Now, these moments of enjoyment can also become meaningful acts, contributing to more sustainable consumption habits and environmental protection.
This initiative is part of the Group’s broader environmental policy, which focuses on reducing environmental impact, promoting green and circular economy practices, and cultivating environmental awareness.
The offer applies to any purchase of coffee in a reusable cup. Customers can also choose from a wide range of stylish reusable cups, available at all Coffee Berry stores and Zorbas Bakeries with coffee stations.