Inspired by the magic behind every wish, Zorbas Bakeries successfully closed off this year’s Christmas campaign, by sending the message that dreams do come true, as long as we truly believe in them.
Putting the campaign’s slogan – “It exists in every wish” – into action, Zorbas Bakeries will make a child’s wish come true, thus actively supporting the “One Dream One Wish” Association, which supports children with cancer and related diseases. The wish that will be granted in May, is a child’s dream to travel to Disneyland and meet their favourite characters.
In statements, Zorbas’ Group Marketing Manager, Ms Sophia Tsene praised the great work being done by the “One Dream One Wish” Association and said: “Zorbas Group has been very sensitive to issues concerning society and especially children. For this reason, we will turn our campaign’s slogan into action by fulfilling the wish of a young child going through the biggest trial of their life. Our wish is that all children will continue to dream and see their wishes come true”.
On his part, Head of the “One Dream One Wish” Association, Mr George Penintaex, thanked Zorbas Bakeries for its continuous support of the Association’s humanitarian work and especially for fulfilling the wishes of children battling with cancer, as part of the Association’s psychological support programme.
It is worth noting that Zorbas Bakeries’ Christmas ad campaign won over the hearts of children and adults alike. Featuring a young child who wishes with all his heart for a White Christmas, the campaign sends a message of hope that every wish can come true, as long as we really believe in it. The campaign aired on TV, radio, social media and digital media, as well as across the network of Zorbas Bakeries, attracting the interest of the public, who even had the opportunity to share their own wish on the “wall of wishes” posted on the Group’s website, www.zorbas.com.cy/yparxei-se-kathe-eyxi.