Presentation of the new visual identity and the new advertising film.
The renewed visual identity of Zorbas Bakeries, designed based on the Group’s strategy and vision to offer an unrivaled and complete experience to consumers, was presented at an event held on Wednesday, 17 May 2023, at the new stage of Cyprus Theatre Organization in Nicosia.
The event was attended by business and political leaders, Group partners, and media representatives. The Group’s President, Mr. Kostas Zorbas, and the Executive Director of the Industrial Unit, Mr. Tasos Zorpas, welcomed the guests with brief greetings, referred to the history of the company, and thanked the consumers for their uninterrupted trust and support over these 48 years.
Subsequently, the Marketing Manager of Zorbas Group, Mrs. Sophia Tsene, presented the philosophy of the new visual identity and the steps taken to renew the Zorbas Bakeries brand: “Recognizing the need for renewal, we created the new era of the Zorbas Bakeries brand. An era marked by a complete rebranding, with a new dynamic image that expresses the growth, evolution, and expansion of the brand, but at the same time refers to its history, on which is founded the relationship of trust with the public.”
As Mrs. Tsene noted, the new communication is not only about the bakeries’ image but also about the essence of who they are: “Based on truth, moments, and emotions, our goal is to keep up with new trends and the contemporary needs of the public. To become an integral part of their everyday life, offering tasty products and unforgettable sensory experience.”
Dimitris Zorbas, CEO of the Group, said that the renewal of the image of Zorbas Bakeries does not only remain in the communication of the brand but also its overall strategy: “Our goal is to offer an upgraded experience to our customers by renovating stores and opening new ones, strengthening our network, and offering services that make every consumer visit to Zorbas Bakeries even easier and more enjoyable.” Within the last three years, said Mr. Zorbas, the brand opened seven new stores, completed more than 14 renovations, renewed the bakery department with service by specialized staff, operated the click & pick pre-order service, and recently the delivery service.
Referring to the Group’s next development moves, Mr. Zorbas revealed that in a few days, another Zorbas Bakery in Latsia will open its doors, while two new stores in the United States of America are in the works. He also made special reference to the adoption of a new environmental approach and new technologies through the Group’s stores. New production methods, pollution control, and low energy consumption were adopted, among other things, while targeted measures were taken to save energy and reduce the stores’ carbon footprint.
The Groups’s permanent goal, said Mr. Zorbas, is to be an ecologically aware company that contributes to the development of the Cypriot economy, helps society, provides jobs, and contributes to the creation of a more prosperous, secure, and healthy future for our children. “We promise to continue to walk with the same values and evolve. Enjoying the moment, providing for tomorrow,” he concluded.
The screening of the new promotional film of Zorbas Bakeries entitled “Delight in every moment” occupied a special place in the event and highlighted the new visual identity of Zorbas Bakeries and the trust with which Cypriot consumers surround the Group.