Coffee Berry by Zorbas Group, celebrates International Coffee Day for yet another year, under the slogan “With every coffee… You score”.
As part of its commitment to social engagement, the Coffee Berry team celebrates and joins forces with the voluntary – charity footballers’ organisation, “Goal in Life”, contributing to its goal to improve people’s lives.
In particular, as part of the new campaign that will run until 15 October, Coffee Berry will donate €0.30 from each purchase of a beverage made with the brand’s new ‘Elegant’ coffee blend to “Goal in Life”.
“Goal in Life” was founded in 2017 with the aim of highlighting the human side of football, following the desire of players themselves to give back to the local community, which has showered them with so much love. During its six-year presence, “Goal in Life” has managed, thanks to the tremendous support of businesses, institutions and the public, to raise and donate hundreds of thousands of euros to individuals, families and groups of the population who have faced hardships in their lives. The organisation’s ultimate goal is to help upgrade the Archbishop Makarios III Hospital, while some of its key priorities include raising awareness among both footballers and young people in Cyprus about the value of social participation, volunteerism, Fair Play and community outreach
On behalf of Coffee Berry, the Marketing Manager of Zorbas Group, Ms Sophia Tsene, stated that “International Coffee Day is a milestone for us, as we have always opted to celebrate by giving back to the community. This year, we have teamed up with the ‘Goal in Life’ Organisation, by supporting its cause. I am confident that with the help of the public, we will be able to come out as champions, winning the most important match… the match of life!”.
On his part, President of Goal in Life’s board of directors, Mr. Constantinos Charalambides, noted: “We would like to thank Coffee Berry and Zorbas Group for supporting ‘Goal in Life’ during this year’s fundraising campaign, on the occasion of International Coffee Day. We encourage everyone, and not just football fans, to embrace this action and help us, through Coffee Berry, to “score” another Goal in Life”.
On your next visit to Coffee Berry, try out our new Elegant coffee blend and support the Goal in Life organisation. In this match, we are all on the same team!